§01 · Conversation

Eight questions, answered plainly.

The questions a reader arrives with, answered in the company’s own words where it has published an answer, and answered with what the record does not hold where it has not.

Question № 01

What does SustainTrue actually sell?

SustainQ, one platform covering ESG risk, carbon accounting, transition planning and climate disclosure.

The company describes SustainQ as the all-in-one sustainability solution and the AI-native operating layer for sustainability management: one platform where data, methods, policies and evidence connect, so climate disclosure, carbon accounting and sustainability risk come from the same traceable system.

Its stated design goal is that every material output keeps its source, method, factor, assumption and review history attached. In the company’s words, that is what makes a number defensible when a board, assurer or lender asks.

The platform is hosted at app.sustainq.com.

Question № 02

Who buys it?

Two buyers: ESG consultants who deliver the work, and mid-market companies carrying the obligation.

The company sells to both, and says so plainly. To consultants: you advise on ESG strategy, risk and reporting, and SustainQ lets you deliver it, turning client data, policies and evidence into carbon, climate disclosure and risk outputs under your own brand, while you keep the client and the advice.

To mid-market companies: run sustainability data, evidence and reporting on one operating layer without adding an enterprise-sized internal team, working directly with SustainTrue or through an existing ESG adviser.

The positioning line the company uses for the second group is enterprise scrutiny, mid-market resources.

Question № 03

Why now?

Australian entities are being phased into a mandatory climate disclosure standard in three groups.

Under the Treasury Laws Amendment (Financial Market Infrastructure and Other Measures) Act 2024, Australian entities must comply with the AASB S2 climate disclosure standard in three phased reporting groups. An entity falls into a group once it meets at least two of that group’s three thresholds.

The company publishes a free readiness check and a reporting-group guide against that regime, and states its own limitation on both: indicative only, not legal, financial or compliance advice, and not an assurance opinion.

This portal does not restate the thresholds. They are facts about Australian law rather than about this company, and the published figures are under revision.

Question № 04

How does the partner model work?

An ongoing revenue share for the lifetime of the client relationship, with no published rates.

The company sells through advisers as well as directly. Its pitch to them: your clients are being pulled into mandatory climate reporting, and the firm that delivers the numbers is the firm that keeps the relationship.

On terms, the company states that when you refer or onboard clients through SustainQ you do not just earn a one-time fee, you earn an ongoing revenue share for the lifetime of that client relationship, and that revenue share structures are tailored to each partnership, from simple referrals through to co-delivery and white-label arrangements.

No rates or percentages are published, and none are estimated here.

Question № 05

Who builds the technology?

MeetingQuality (MQ) is the named technology partner; SustainTrue owns the methodology and product direction.

MeetingQuality is described as SustainTrue’s technology partner. Its platform has supported government and private sector organisations in measuring governance, project delivery and organisational performance.

The company states that the two combine SustainTrue’s sustainability methodology and product direction with MQ’s experience in enterprise architecture and technology delivery. Its own comparison table names the underlying technology framework as Meeting Quality.

Kelvin McGrath, MQ’s chief executive and founder, is named on SustainTrue’s leadership page as its technology partner.

Question № 06

What are the financials?

This portal does not hold them, and nothing on the company website publishes them.

SustainTrue Pty Ltd is an Australian proprietary company with no exchange listing, so it lodges no continuous disclosure and publishes no accounts on its website. There is no revenue, no headcount and no balance sheet on the record.

Every dashboard number shown on sustaintrue.com is demonstration data, and the company labels it that way: illustrative only, screens show representative data, not a client position. No emissions figure, portfolio value, loss figure or readiness score on that site is a real client position or a SustainTrue financial.

None of it is reproduced here as a fact, and none of it is estimated to fill a row.

Question № 07

How would I buy shares?

Not through a market. There is no ticker, no exchange and no share registry.

The company is a proprietary company and states no ticker. There is no quoted security, so there is no public route to a holding and no broker can buy one for you.

A proprietary company also keeps its own member register under the Corporations Act rather than appointing a share registry, so there is no registrar to send a holding question to.

Nothing on this portal is an offer of securities or an invitation to apply for them. Any equity conversation is a direct one with the company.

Question № 08

Who do I talk to?

The company itself, at adnan@sustaintrue.com. There is no separate investor-relations function.

The company publishes one address, adnan@sustaintrue.com, an office in Sydney, Australia, and business hours of Monday to Friday, 9am to 5pm AEST. It names its founder, Adnan Rasool, as the person leading strategy, product and operations.

It publishes no street address, no postal address and no telephone number. This portal invents none.

This portal names no investor-relations mailbox, because the company has none. Labelling a founder’s own inbox as investor relations would name a function that does not exist.

§02 · Contact

One route, not two.

A listed company sends holding questions to a registry and company questions to investor relations. A private company has neither, so both go to the company.

Answers can only draw on material already released to the market. Where a question would require disclosing something unreleased, investor relations will say so rather than answer it. Anything about your own holding goes to the share registry.

The company

SustainTrue Pty Ltd

The company’s own invitation: talk to us about the sustainability problem you are trying to operationalise, whether that is climate disclosure, carbon accounting, risk, evidence or adviser delivery. Email adnan@sustaintrue.com. Office in Sydney, Australia. Business hours Monday to Friday, 9am to 5pm AEST.

Your holding

There is no share registry. A proprietary company keeps its own member register and its shares are not quoted, so a holding question goes to the company rather than to a registrar.

Investor centre

The address above is the one the company publishes on its own contact page. This portal names no separate investor-relations mailbox, because the company has none, and labelling the founder’s inbox as investor relations would name a function that does not exist. See the mock-data report.